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~person:"Huh, Jisu"
~person:"Lee, Younghwa"
~subject:"Amazon.com Inc."
~subject:"Measurement"
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Amazon.com Inc.
Measurement
Website
9
Consumer behaviour
5
Konsumentenverhalten
5
Benutzerfreundlichkeit
3
Benutzerschnittstelle
3
Online retailing
3
Online-Handel
3
Usability
3
User interface
3
Advertising effects
2
Comparison
2
Direct marketing
2
Direktmarketing
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Messung
2
USA
2
United States
2
Vergleich
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Werbewirkung
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Advertising
1
Arzneimittel
1
Bewertung
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Brand
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Brand management
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Cognition
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Computerspiel
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Confidence
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DTC brand websites
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DTC prescription drug advertising
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Dauer
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E-commerce
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Electronic Commerce
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Elektronischer Datenaustausch
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International marketing
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Huh, Jisu
Lee, Younghwa
Bressolles, Grégory
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International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
2
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Website trust evaluation as cognitive information processing and the moderating role of situational involvement and e-commerce knowledge
Lee, Chunsik
;
Huh, Jisu
- In:
International journal of internet marketing and …
6
(
2010
)
2
,
pp. 168-198
Persistent link: https://www.econbiz.de/10003977947
Saved in:
2
Developing theoretical models of website usability : instrument development and validation
Lee, Younghwa
-
2005
Persistent link: https://www.econbiz.de/10003946291
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