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~person:"Hultink, Erik J."
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Fallstudie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Innovation
Innovationsmanagement
Markenführung
Marketing theory
Marketingtheorie
Theory
Öffentlichkeitsarbeit
Theorie
4
Marketingmanagement
3
Neues Produkt
3
Marketing
2
Marketing management
2
Produkteinführung
2
Produktentwicklung
2
Innovation management
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Market research
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Fallstudie
Fallstudiensammlung
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Hultink, Erik J.
Meffert, Heribert
27
Bruhn, Manfred
26
Sheth, Jagdish N.
14
Bauer, Hans H.
13
Homburg, Christian
13
Pepels, Werner
13
Albers, Sönke
11
Wiedmann, Klaus-Peter
10
Backhaus, Klaus
9
Franses, Philip Hans
9
Kleinaltenkamp, Michael
9
Fritz, Wolfgang
8
Hippner, Hajo
8
Kotler, Philip
8
Belz, Christian
7
Wilde, Klaus D.
7
Ahlert, Dieter
6
Herstatt, Cornelius
6
Melewar, T. C.
6
Meyer, Jörn-Axel
6
Tomczak, Torsten
6
Zerres, Michael P.
6
Bieger, Thomas
5
Esch, Franz-Rudolf
5
Gatignon, Hubert A.
5
Keller, Kevin Lane
5
Kirchgeorg, Manfred
5
Nufer, Gerd
5
Pilarczyk, Bogna
5
Wierenga, Berend
5
Zerres, Christopher
5
Albach, Horst
4
Armstrong, Gary
4
Diller, Hermann
4
Häusel, Hans-Georg
4
Langerak, Fred
4
Langner, Tobias
4
Link, Jörg
4
Mattmüller, Roland
4
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Working papers / Centre for Market driven Innovations : WP
4
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ECONIS (ZBW)
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1
Industrial new product launch strategies and product development performance
Hultink, Erik J.
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000924075
Saved in:
2
Launch strategies and product advantage
Hultink, Erik J.
-
1995
Persistent link: https://www.econbiz.de/10013421229
Saved in:
3
A marketing manager's view on successful high tech launch strategies
Hultink, Erik J.
-
1994
Persistent link: https://www.econbiz.de/10013421254
Saved in:
4
Predicting new product success and failure : the impact of launch strategy and market characteristics
Hultink, Erik J.
-
1994
Persistent link: https://www.econbiz.de/10013421278
Saved in:
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