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~person:"Hultman, Magnus"
~subject:"Brand image"
~subject:"Relationship marketing"
~subject:"Social web"
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Hultman, Magnus
Ko, Eunju
14
Diamantopoulos, Adamantios
13
Filieri, Raffaele
12
Valette-Florence, Pierre
11
Foroudi, Pantea
10
Kim, Kyung Hoon
10
Gupta, Suraksha
9
Veloutsou, Cleopatra
9
Bruhn, Manfred
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Michel, Géraldine
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Balaji, M. S.
7
Casaló, Luis V.
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Dwivedi, Yogesh Kumar
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Krishen, Anjala S.
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Melewar, T. C.
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Oghazi, Pejvak
7
Wu, Chih-Wen
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Arslanagic-Kalajdzic, Maja
6
Babin, Barry J.
6
Bartikowski, Boris
6
Mandler, Timo
6
Roy, Sanjit
6
Voyer, Benjamin G.
6
Wallpach, Sylvia von
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Aiello, Gaetano
5
Bigné Alcañiz, J. Enrique
5
Cornwell, T. Bettina
5
Ekinci, Yuksel
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Foroudi, Mohammad Mahdi
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Ibáñez-Sánchez, Sergio
5
Kukar-Kinney, Monika
5
McLean, Graeme J.
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Merchant, Altaf
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Merunka, Dwight
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Micevski, Milena
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Mühlbacher, Hans
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1
Talk less and listen more? : the effectiveness of social media talking and listening tactics on export performance
Hultman, Magnus
;
Iveson, Abbie
;
Oghazi, Pejvak
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288127
Saved in:
2
The impact of brand communities on public and private brand loyalty : a field study in professional sports
Mills, Mark
;
Oghazi, Pejvak
;
Hultman, Magnus
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1077-1086
Persistent link: https://www.econbiz.de/10013185078
Saved in:
3
Branding the hotel industry : the effect of step-up versus step-down brand extensions
Hultman, Magnus
;
Papadopoulou, Christina
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
124
(
2021
),
pp. 560-570
Persistent link: https://www.econbiz.de/10012493927
Saved in:
4
Demand- and supply-side perspectives of city branding : a qualitative investigation
Hultman, Magnus
;
Yeboah-Banin, Abena A.
;
Formaniuk, Liam
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5153-5157
Persistent link: https://www.econbiz.de/10011589184
Saved in:
5
Achieving tourist loyalty through destination personality, satisfaction, and identification
Hultman, Magnus
;
Skarmeas, Dionysis
;
Oghazi, Pejvak
; …
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2227-2231
Persistent link: https://www.econbiz.de/10011388292
Saved in:
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