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~person:"Hume, Margee"
~subject:"Innovation"
~subject:"Strategisches Management"
~subject:"United States"
~type_genre:"Case study"
~type_genre:"Congress Report"
~type_genre:"Reprint"
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Innovation
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Cross-cultural marketing
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Hume, Margee
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Handbook of research on effective marketing in contemporary globalism
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ECONIS (ZBW)
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Augmenting transcultural diffusion through
knowledge
management
: the critical role of internal marketing
Hume, Craig
;
Hume, Margee
- In:
Handbook of research on effective marketing in …
,
(pp. 104-127)
.
2014
Persistent link: https://www.econbiz.de/10010403491
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