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~person:"Hume, Margee"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Multi-volume publication"
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Hume, Margee
Garrido Samaniego, María José
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Journal of nonprofit & public sector marketing
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ECONIS (ZBW)
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To technovate or not to technovate? : examining the inter-relationship of consumer technology, museum service quality, museum value, and repurchase intent
Hume, Margee
- In:
Journal of nonprofit & public sector marketing
27
(
2015
)
2
,
pp. 155-182
Persistent link: https://www.econbiz.de/10011296039
Saved in:
2
Building the sustainable iMuseum : is the virtual museum leaving our museums virtually empty?
Hume, Margee
;
Mills, Michael
- In:
International journal of nonprofit & voluntary sector …
16
(
2011
)
3
,
pp. 275-289
Persistent link: https://www.econbiz.de/10009671022
Saved in:
3
How do we keep them coming? : examining museum experiences using a services marketing paradigm
Hume, Margee
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
1
,
pp. 71-94
Persistent link: https://www.econbiz.de/10008988050
Saved in:
4
Creating sustainable practice in a museum context : adopting service-centricity in non-profit museums
Alcaraz, Celeste
;
Hume, Margee
;
Sullivan Mort, Gillian
- In:
Australasian marketing journal
17
(
2009
)
4
,
pp. 219-225
Persistent link: https://www.econbiz.de/10003901766
Saved in:
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