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~person:"Hundacker, Stefan"
~type_genre:"Aufsatz im Buch"
~type_genre:"Graue Literatur"
~type_genre:"Working Paper"
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Hundacker, Stefan
Burmann, Christoph
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Customer Equity Management : Modellkonzeption zur wertorientierten Gestaltung des Beziehungsmarketings
Burmann, Christoph
;
Hundacker, Stefan
-
2003
Persistent link: https://www.econbiz.de/10002195752
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Customer Equity Management bei kontinuierlichen Dienstleistungen : eine empirische Anwendung
Burmann, Christoph
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Hundacker, Stefan
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2003
Persistent link: https://www.econbiz.de/10002195763
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