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~person:"Hunscher, Matthias"
~subject:"Werbeplanung"
~type_genre:"Book section"
~type_genre:"Non-commercial literature"
~type_genre:"Working Paper"
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Werbeplanung
Advertising planning
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Hunscher, Matthias
Musiol, Gerald
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Beiträge des Instituts für Empirische Wirtschaftsforschung
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ECONIS (ZBW)
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Maximierung des Werbeerfolges durch Test-Mailings : die Bedeutung des Stichprobenumfangs
Musiol, Gerald
;
Hüntelmann, Maria
;
Hunscher, Matthias
-
1996
Persistent link: https://www.econbiz.de/10000622239
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