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~person:"Hunt, Shelby D."
~person:"Karami, Masoud"
~subject:"Adaptive marketing capabilities"
~subject:"Services marketing"
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Adaptive marketing capabilities
Services marketing
Resource-based view
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Ressourcenorientierter Ansatz
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Marketing theory
7
Marketingtheorie
7
Competitive advantage
6
Wettbewerbsvorteil
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Marketingmanagement
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Dynamic capabilities
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Building marketing capabilities
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Coopetition
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Hunt, Shelby D.
Karami, Masoud
Madhavaram, Sreedhar
2
Akaka, Melissa Archpru
1
Alexander Joseph Ibnu Wibowo
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Amelia, Novi
1
Arnould, Eric J.
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Barrutia, José M.
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La, Vinh
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Line, Nathaniel D.
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Liu-Thompkins, Yuping
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business venturing
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
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Co-creative entrepreneurship
Karami, Masoud
;
Read, Stuart
- In:
Journal of business venturing
36
(
2021
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012591687
Saved in:
2
Adaptive marketing capabilities, dynamic capablities, and renewal competences : the "outside vs. inside" and "static vs. dynamic" controversies in strategy
Hunt, Shelby D.
;
Madhavaram, Sreedhar
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 129-139
Persistent link: https://www.econbiz.de/10012289378
Saved in:
3
The service-dominant logic and a hierarchy of operant resources : developing masterful operant resources and implications for marketing strategy
Madhavaram, Sreedhar
;
Hunt, Shelby D.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10003679879
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