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~person:"Hunt, Shelby D."
~person:"Karami, Masoud"
~subject:"Services marketing"
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Services marketing
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Hunt, Shelby D.
Karami, Masoud
Akaka, Melissa Archpru
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Journal of business venturing
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Co-creative entrepreneurship
Karami, Masoud
;
Read, Stuart
- In:
Journal of business venturing
36
(
2021
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012591687
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2
The service-dominant logic and a hierarchy of operant resources : developing masterful operant resources and implications for marketing strategy
Madhavaram, Sreedhar
;
Hunt, Shelby D.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 67-82
Persistent link: https://www.econbiz.de/10003679879
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