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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Types of brand transgressions and consumers' moral reasoning strategies on an endorser
Hur, Youngjin
;
Lim, Choong Hoon
;
Won, Dong-Chun
;
Kwon, …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 275-286
Persistent link: https://www.econbiz.de/10012000645
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