Karjaluoto, Heikki; Glavee-Geo, Richard; Ramdhony, Dineshwar - In: International Journal of Bank Marketing 39 (2021) 2, pp. 272-293
Purpose: This study develops a theoretical model of consumption values regarding the technology adoption of mobile banking (m-banking) services, with the financial service sector as the empirical context. This study aims to evaluate whether consumption values influence trust and intention....