Lee, Sungchul; Jo, Ju-Yeon; Kim, Yoohwan; Hwang, Eunmin - In: International Journal of Software Innovation (IJSI) 4 (2016) 3, pp. 1-21
Due to the advancement of Information Technology (IT), the hospitality industry is seeing a great value in gathering various kinds of and a large amount of customers' data. However, many hotels are facing a challenge in analyzing customer data and using it as an effective tool to understand the...