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~person:"Hwang, Jinsoo"
~person:"Khan, Imran"
~person:"Park, C. Whan"
~subject:"Brand satisfaction"
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Brand satisfaction
Brand image
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Markenimage
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Brand management
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Consumer behaviour
26
Konsumentenverhalten
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Brand
22
Markenartikel
22
Beziehungsmarketing
17
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17
Brand experience
9
Brand loyalty
7
Customer satisfaction
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Kundenzufriedenheit
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Markentreue
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Corporate Social Responsibility
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Corporate social responsibility
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Brand extension
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CSR
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Gastronomie
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Hwang, Jinsoo
Khan, Imran
Park, C. Whan
Rahman, Zillur
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International journal of hospitality management
1
Marketing intelligence & planning
1
The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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1
Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo
;
Choe, Ja Young
;
Kim, Heather Markham
; …
- In:
International journal of hospitality management
99
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
Saved in:
2
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
3
The concept of online corporate brand experience : an empirical assessment
Khan, Imran
;
Rahman, Zillur
;
Ratma, Mobin
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 711-730
Persistent link: https://www.econbiz.de/10011534943
Saved in:
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