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Hyman, Michael R
Sierra, Jeremy J.
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Journal of current issues and research in advertising : JCIRA
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Using a Model's Apparent Ethnicity to Influence Viewer Responses to Print Ads: A Social Identity Theory Perspective
Sierra, Jeremy J
;
Hyman, Michael R
;
Torres, Ivonne M
- In:
Journal of current issues and research in advertising : …
31
(
2009
)
2
,
pp. 41-67
Persistent link: https://www.econbiz.de/10008346602
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