//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Iacovone, Leonardo"
~subject:"Electronic Commerce"
~subject:"Markenführung"
~subject:"Pricing strategy"
~type_genre:"Arbeitspapier"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"B-to-B-Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Electronic Commerce
Markenführung
Pricing strategy
B-to-B-Marketing
1
B2B channel
1
B2C channel marketing
1
Beziehungsmarketing
1
Business-to-business marketing
1
Digital platform
1
Digitale Plattform
1
Distribution channel
1
E-commerce
1
Financial technology
1
Finanztechnologie
1
Fintech
1
Innovation adoption
1
Innovationsakzeptanz
1
Lieferantenmanagement
1
Network economics
1
Netzwerkökonomik
1
Relationship marketing
1
Supplier relationship management
1
Vertriebsweg
1
retail
1
technology adoption
1
two-sided platforms
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
1
Author
All
Iacovone, Leonardo
Burmann, Christoph
2
Abrams, Jürgen
1
Anderson, Stephen J.
1
Bruno, Hernan A.
1
Che, Hai
1
Dutta, Shantanu
1
Esswein, Werner
1
Harder, Frauke
1
Homburg, Christian
1
Hoz-Klemme, Assaf
1
Ivens, Björn Sven
1
Jullien, Bruno
1
Kankanhalli, Shreya
1
Klarmann, Martin
1
Kossmann, Jochen
1
Krause, Juliane
1
Krieger, John
1
Modlich, Stephanie
1
Narayanan, Sridhar
1
Ohliger, Annika
1
Paiardini, Paola
1
Reuschel, Sven
1
Riekhof, Hans-Christian
1
Roulin, Nicolas
1
Schmitt, Jens
1
Schmitz, Gertrud
1
Uhr, Wolfgang
1
Usunier, Jean-Claude
1
Wacker, Philipp
1
Zumpe, Sabine
1
Łobaziewicz, Monika
1
more ...
less ...
Published in...
All
Stanford University Graduate School of Business research paper
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fintech failure : examining B2B and B2C solutions for two-sided platform adoption
Kankanhalli, Shreya
;
Anderson, Stephen J.
;
Iacovone, …
-
2024
Persistent link: https://www.econbiz.de/10014505981
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->