Casaló, Luis V.; Flavián, Carlos; Ibáñez-Sánchez, … - In: Online Information Review 41 (2017) 7, pp. 1046-1063
intention to follow and recommend an official account of a brand community on Instagram through satisfaction, following a … on Instagram. Data are collected from 548 members of a fashion brand community official Instagram account. After the … both perceived enjoyment and usefulness have a positive effect on satisfaction with the Instagram account, which in turn …