Ida, Takanori; Goto, Rei; Takahashi, Yuko; Nishimura, Shuzo - In: Journal of Behavioral and Experimental Economics … 40 (2011) 3, pp. 285-295
This paper conducts a five-month follow-up survey of 608 Japanese adults who just started smoking cessation within the previous month, and measures economic-psychological parameters such as the time preference rate and risk aversion coefficient using a conjoint analysis. We reach two main...