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~person:"Ieva, Marco"
~subject:"Corporate social responsibility"
~subject:"generational cohort theory"
~type_genre:"Conference paper"
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generational cohort theory
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
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