Ayub, Arslan; Raisani, Israr; Iftekhar, Hanan; Mushtaq, … - In: Acta Universitatis Danubius. OEconomica (2014) 6(6), pp. 48-57
The purpose of this study is multifaceted; firstly, it aims to explore the extent to which marketing intelligence is … utilized within corporate sector in Pakistan. Secondly, this paper measures the role of marketing intelligence by strategic … function on organizational performance. Research on marketing intelligence has consequently increased and grabbed the attention …