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Im, Subin
Mason, Charlotte H.
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Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness
Im, Subin
;
Mason, Charlotte H.
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 63-75
Persistent link: https://www.econbiz.de/10003485138
Saved in:
2
Does innate consumer innovativeness relate to new product-service adoption behavior? The intervening role of social learning via vicarious innovativeness
Im, Subin
;
Mason, Charlotte H.
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 63-75
Persistent link: https://www.econbiz.de/10007735097
Saved in:
3
An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption Behavior
Im, Subin
;
Bayus, Barry L.
;
Mason, Charlotte H.
- In:
Journal of the Academy of Marketing Science
31
(
2003
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10006151305
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