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~person:"Ireland, R. Duane"
~person:"McCarthy, Edmund Jerome"
~subject:"Marketingmanagement"
~subject:"United States"
~type_genre:"Glossary included"
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Strategic management : competitiveness and globalization ; [concepts and cases]
Hitt, Michael A.
;
Ireland, R. Duane
;
Hoskisson, Robert E.
-
2005
-
6. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10001833053
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Basic marketing : a marketing strategy planning approach
Perreault, William D.
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2011
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18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
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