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~person:"Isaac, Mathew S."
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Isaac, Mathew S.
Grayson, Kent
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Johnson, Devon
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Priming skepticism: Unintended consequences of one‐sided persuasion knowledge access
Isaac, Mathew S.
;
Grayson, Kent
- In:
Psychology & Marketing
37
(
2019
)
3
,
pp. 466-478
Persistent link: https://www.econbiz.de/10012189611
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2
Beyond skepticism : can accessing persuasion knowledge bolster credibility?
Isaac, Mathew S.
;
Grayson, Kent
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 895-912
Persistent link: https://www.econbiz.de/10011770795
Saved in:
3
Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims
Isaac, Mathew S.
;
Brough, Aaron R.
;
Grayson, Kent
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 338-353
Persistent link: https://www.econbiz.de/10011502922
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