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~person:"Isengildina-Massa, Olga"
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Search: subject:"Mixed Logit Model"
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Isengildina-Massa, Olga
Lee, Jongsu
8
Carpio, Carlos E.
6
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2012 Annual Meeting, August 12-14, 2012, Seattle, Washington
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The Biggest Bang for the Buck: Valuation of Various Components of a Regional Promotion Campaign by Participating Restaurants
Xie, Ran
;
Isengildina-Massa, Olga
;
Carpio, Carlos E.
- In:
Journal of Agricultural and Applied Economics
46
(
2014
)
02
a
mixed
logit
model
. Three existing campaign components—Labeling, Multimedia Advertising, and the ‘‘Fresh on the …
Persistent link: https://www.econbiz.de/10011186162
Saved in:
2
How Do Restaurants Benefit from Various Components of a Regional Promotion Campaign?
Xie, Ran
;
Isengildina-Massa, Olga
;
Carpio, Carlos E.
-
Agricultural and Applied Economics Association - AAEA
-
2012
estimate the willingness to pay (WTP) for each campaign component using a
mixed
logit
model
. Individual level WTP was …
Persistent link: https://www.econbiz.de/10010916468
Saved in:
3
The biggest bang for the buck : valuation of various components of a regional promotion campaign by participating restaurants
Xie, Ran
;
Isengildina-Massa, Olga
;
Carpio, Carlos E.
- In:
Journal of agricultural and applied economics
46
(
2014
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10010387710
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