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~person:"Isravel, Yabesh Abraham Durairaj"
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Isravel, Yabesh Abraham Durairaj
Chitra, D.
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Lakshmi, B.
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Mahalakshmi, V.
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Akula, Srinivas
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Batri, K.
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Nair, Lakshmi Balachandran
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Paukku, Markus
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Peixoto, Inês
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Ravi Kumar M.
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International journal of intellectual property management : IJIPM
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ECONIS (ZBW)
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Massive marketing in social media : the influence on sentiments and attitude toward the brand
Lakshmi, B.
;
Isravel, Yabesh Abraham Durairaj
;
Chitra, D.
; …
- In:
International journal of intellectual property …
13
(
2023
)
3/4
,
pp. 302-319
Persistent link: https://www.econbiz.de/10014442737
Saved in:
2
Omni-channel promotions and their effect on consumer purchase decision
Isravel, Yabesh Abraham Durairaj
;
Lakshmi, B.
; …
- In:
International journal of intellectual property …
13
(
2023
)
3/4
,
pp. 333-349
Persistent link: https://www.econbiz.de/10014442747
Saved in:
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