//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Ivanov, Lachezar"
~person:"Langer, Alexandra"
~person:"Leigh, James H."
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Eisend, Martin"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbung
Advertising
4
Advertising effects
2
Empirical method
2
Empirische Methode
2
Forschungsdaten
2
Markenimage
2
Market research
2
Marktforschung
2
Research data
2
Statistical error
2
Statistischer Fehler
2
Werbewirkung
2
evolutionary psychology
2
Alcohol consumption
1
Alkoholkonsum
1
Consumer behaviour
1
Eco-label
1
Evolutionary economics
1
Evolutionsökonomik
1
Gender
1
Geschlecht
1
Gesundheitspolitik
1
Gesundheitsvorsorge
1
Green marketing
1
Health communication
1
Health policy
1
Humor
1
Konsumentenverhalten
1
Marketing management
1
Marketingmanagement
1
Persönlichkeitspsychologie
1
Preventive care
1
Psychologie
1
Psychology
1
Rauchen
1
Smoking
1
Social Marketing
1
Social marketing
1
Umweltzeichen
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
4
Author
All
Ivanov, Lachezar
Langer, Alexandra
Leigh, James H.
Eisend, Martin
48
Rosengren, Sara
5
Rößner, Anna
4
Dahlén, Micael
3
Voorveld, Hilde
3
Berlo, Zeph M. C. van
2
Cauberghe, Verolien
2
Christodoulides, George
2
Franke, George R.
2
Hudders, Liselot
2
Karpinska-Krakowiak, Malgorzata
2
Küster-Rohde, Franziska
2
Stathopoulou, Anastasia
2
Verlegh, Peeter
2
Zabkar, Vesna
2
Ang, Lawrence
1
Bayón, Tomás
1
De Meulenaer, Sarah
1
Dens, Nathalie
1
Diehl, Sandra
1
Eelen, Jiska
1
Gvili, Yaniv
1
Hermann, Erik
1
Huh, Jisu
1
Jäger, Tilmann
1
Knoll, Silke
1
Koslow, Scott
1
Kämmerer, Maren
1
Laczniak, Russell N.
1
Langner, Tobias
1
Meijers, Marijn H. C.
1
Muldrow, Adrienne F.
1
Okazaki, Shintaro
1
Pelsmacker, Patrick de
1
Plagemann, Julia
1
Reijmersdal, Eva A. van
1
Rust, Roland T.
1
Schmidt, Susanne
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Lethal versus reproductive disease appeals in preventive health advertising : the moderating effect of life history strategy
Ivanov, Lachezar
;
Eisend, Martin
;
Diehl, Sandra
;
Wang, …
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 657-681
Persistent link: https://www.econbiz.de/10012586689
Saved in:
2
Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor
Ivanov, Lachezar
;
Eisend, Martin
;
Bayón, Tomás
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 979-999
Persistent link: https://www.econbiz.de/10012200363
Saved in:
3
Special issue: Reinquiries in advertising research
Eisend, Martin
(
ed.
);
Franke, George R.
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011453830
Saved in:
4
Reinquiries in advertising research
Eisend, Martin
;
Franke, George R.
;
Leigh, James H.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011453831
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->