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~person:"Ivens, Björn Sven"
~person:"Snehota, Ivan"
~subject:"Advertising"
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Search: subject:"B-to-B-Marketing"
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Advertising
B-to-B-Marketing
19
Business-to-business marketing
19
Lieferantenmanagement
10
Supplier relationship management
10
Beziehungsmarketing
8
Relationship marketing
8
Business network
4
Unternehmensnetzwerk
4
Corporate culture
3
Interaction
3
Unternehmenskultur
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Benutzerschnittstelle
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Betriebliche Wertschöpfung
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Beziehungsmanagement
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Business-to-Business-Marketing
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Customer value
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Deutschland
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E-commerce
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Electronic Commerce
2
Germany
2
Innovation
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Kundenmanagement
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Kundenwert
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Unternehmenskooperation
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Website
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Welt
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World
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Advertising effects
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Augmented reality
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B2B
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Ivens, Björn Sven
Snehota, Ivan
Durante, Ruben
6
Knight, Brian G.
5
La Ferrara, Eliana
5
Della Vigna, Stefano
4
Brown, Brian P.
3
Swani, Kunal
3
DellaVigna, Stefano
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Ferguson, Jodie L.
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Guenther, Miriam
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Guenther, Peter
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Mohan, Mayoor
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., Johnson
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Agarwal, Neeraj
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Amrouche, Nawel
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Ashraf, Rohail
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Baack, Daniel W.
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Bian, Xuemei
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Claßen, Veronika
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Costa de Melo Silva, Marcus Vinicius
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De Cicco, Roberta
1
Di Berardino, Claudio
1
Ferrara, Eliana La
1
François, Pierre
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Fuchs, Wolfgang
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Fukawa, Nobuyuki
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Gilliland, David I.
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Giraldi, Janaina de Moura Engracia
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Giuliani, Felice
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Greco, Albert N.
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Huhmann, Bruce A.
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Koblarp Chandrasapth
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Lockwood, R. Bigelow
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Marshall, John
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Merbold, Claus
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Working papers / Université de Lausanne, Faculté des Hautes Etudes Commerciales, Institut de Recherche en Management
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ECONIS (ZBW)
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B2B web sites : advertising or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
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