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~person:"Ivens, Björn Sven"
~subject:"Werbewirkung"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatzsammlung"
~type_genre:"Bibliografie enthalten"
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Werbewirkung
Advertising
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Advertising effects
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B-to-B-Marketing
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Benutzerschnittstelle
1
Beziehungsmarketing
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Business-to-business marketing
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E-commerce
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Electronic Commerce
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Online-Marketing
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Ivens, Björn Sven
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Working papers / Université de Lausanne, Faculté des Hautes Etudes Commerciales, Institut de Recherche en Management
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ECONIS (ZBW)
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B2B web sites : advertising or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
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