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Jackson, Donald Jr.
Burdick, Richard K.
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Purchasing agents' perceived importance of marketing mix components in different industrial purchase situations
Jackson, Donald Jr.
;
Burdick, Richard K.
;
Keith, Janet E.
- In:
Journal of Business Research
13
(
1985
)
4
,
pp. 361-373
Persistent link: https://www.econbiz.de/10005465458
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