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~person:"Jacob, Frank"
~person:"Perst, Achim"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Produktgestaltung
2
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Direktmarketing
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USB Cologne (EcoSocSci)
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Behavioral financial engineering : verhaltenswissenschaftliche Aspekte in der Entwicklung und Vermarktung von Finanzprodukten am Beispiel strukturierter Produkte
Perst, Achim
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2006
Persistent link: https://www.econbiz.de/10004890904
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Produktindividualisierung : ein Ansatz zur innovativen Leistungsgestaltung im Business-to-Business-Bereich
Jacob, Frank
-
1995
Persistent link: https://www.econbiz.de/10004210265
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