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~person:"Jacob, Frank"
~subject:"B-to-B-Marketing"
~subject:"USA"
~type_genre:"Book section"
~type_genre:"Collection of articles of several authors"
~type_genre:"Übersichtsarbeit"
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B-to-B-Marketing
USA
Bundling strategy
2
Business-to-business marketing
2
Leistungsbündel
2
Lieferantenmanagement
2
Supplier relationship management
2
00.09.1995
1
Beschaffung
1
Beziehungsmarketing
1
Deutschland
1
Dienstleistungsmarketing
1
Direktmarketing
1
Germany
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Kundenorientierung
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Marketing
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Marketing management
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Marketingmanagement
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Jacob, Frank
Woisetschläger, David
3
Fließ, Sabine
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Korflesch, Harald F. O. von
2
Voeth, Markus
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
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2
Customer Integration : von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael
(
ed.
);
Fließ, Sabine
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000584004
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