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Industrial marketing management : the international journal for industrial and high-tech firms
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The journey from goods-dominant logic to service-dominant logic : a case study with a global technology manufacturer
Hartwig, Kea
;
Saldern, Lewin von
;
Jacob, Frank
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012588304
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