Howard, Daniel J; Gengler, Charles; Jain, Ambuj - In: Journal of Consumer Research 22 (1995) 2, pp. 200-211
Three experiments demonstrate that remembering someone's name facilitates their compliance with a purchase request made by the rememberer. Experiment 1 shows that name remembrance increases request compliance, but name forgetting does not cause a decrease in compliance. Experiments 2 and 3 show...