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~person:"Jain, Megha"
~person:"Kim Nhan Vo"
~subject:"Distribution channel"
~subject:"Markentransfer"
~subject:"resistance to change"
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Distribution channel
Markentransfer
resistance to change
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Jain, Megha
Kim Nhan Vo
Cheng, Julian Ming Sung
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Le, Angelina Nhat Hanh
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Johnston, Wesley James
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Khalil, Shadab
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Le Thanh Tam
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Le, Angelina Nhat-hanh
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Lee, Yueh Hua
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Asia Pacific journal of marketing and logistics
1
International journal of economics and business research
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Management decision : MD
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ECONIS (ZBW)
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Attitudinal ambivalence towards green products : an empirical study in an emerging market
Le, Angelina Nhat Hanh
;
Jain, Megha
;
Truong Duong Tam
; …
- In:
International journal of economics and business research
18
(
2019
)
3
,
pp. 292-303
Persistent link: https://www.econbiz.de/10012155818
Saved in:
2
Brand extension : using parent brand personality as leverage
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
;
Lee, …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 599-618
Persistent link: https://www.econbiz.de/10009659854
Saved in:
3
The glocalisation of channels of distribution : a case study
Jain, Megha
;
Khalil, Shadab
;
Le, Angelina Nhat-hanh
; …
- In:
Management decision : MD
50
(
2012
)
3
,
pp. 521-538
Persistent link: https://www.econbiz.de/10009546817
Saved in:
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