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~person:"Jain, Sheetal"
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Consumer behaviour
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Bandwagon luxury consumption behavior
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Jain, Sheetal
Dhir, Amandeep
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Journal of global fashion marketing : JGfM
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South Asian journal of business studies
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ECONIS (ZBW)
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Factors influencing online luxury purchase intentions : the moderating role of bandwagon luxury consumption behavior
Jain, Sheetal
- In:
South Asian journal of business studies
13
(
2024
)
1
,
pp. 90-117
Persistent link: https://www.econbiz.de/10014526790
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2
Examining the luxury consumers' showrooming behaviour : the effect of perceived values and product involvement
Jain, Sheetal
;
Shankar, Amit
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10014291565
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