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~person:"Jain, Varsha"
~person:"Liu, Weihua"
~person:"Nayak, Gurudutt"
~subject:"Allocation"
~subject:"Brand management"
~subject:"Qualitative research"
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Jain, Varsha
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International journal of management concepts and philosophy : IJMCP
1
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Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
2
The role of control power allocation in service supply chains : model analysis and empirical examination
Liu, Weihua
;
Wang, Shuqing
;
Chen, Lujie
- In:
Journal of purchasing and supply management
23
(
2017
)
3
,
pp. 176-190
Persistent link: https://www.econbiz.de/10011730799
Saved in:
3
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
4
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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