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~person:"Jain, Varsha"
~person:"Liu, Weihua"
~person:"Nayak, Gurudutt"
~subject:"Allocation"
~subject:"Qualitative research"
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The role of control power allocation in service supply chains : model analysis and empirical examination
Liu, Weihua
;
Wang, Shuqing
;
Chen, Lujie
- In:
Journal of purchasing and supply management
23
(
2017
)
3
,
pp. 176-190
Persistent link: https://www.econbiz.de/10011730799
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2
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
3
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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