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~person:"Jain, Varsha"
~person:"Sahay, Arvind"
~person:"Smreker, Karen"
~subject:"Artists"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Celebrity-Werbung"
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Asia-Pacific journal of business administration
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International journal of Indian culture and business management
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Role of culture in celebrity endorsement : brand endorsement by celebrities in the Indian context
Abhishek
;
Sahay, Arvind
- In:
International journal of Indian culture and business …
13
(
2016
)
3
,
pp. 394-413
Persistent link: https://www.econbiz.de/10011665101
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2
The moderating role of consumer personality and source credibility in celebrity endorsements
Roy, Subhadip
;
Jain, Varsha
;
Rana, Pragati
- In:
Asia-Pacific journal of business administration
5
(
2013
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10009738416
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