//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Jain, Varsha"
~person:"Verdenhofa, Olga"
~subject:"Markenführung"
~subject:"Marketing management"
~subject:"Strategic management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Conceptual Model"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Marketing management
Strategic management
India
6
Conceptual model
5
Indien
4
Qualitative research
4
Brand image
2
Brand management
2
Celebrity endorsements
2
Consumer behavior
2
Consumer behaviour
2
Focus group discussion
2
Konsumentenverhalten
2
Luxury branding
2
Markenimage
2
Marketingmanagement
2
Meaning transfer
2
conceptual model
2
Advertising effects
1
Celebrity endorsement
1
Celebrity-Werbung
1
Communication
1
Digital platform
1
Digitale Plattform
1
Forecast
1
Forecasting model
1
Kommunikation
1
Luxury goods
1
Luxusgüter
1
Market research
1
Marketing
1
Marktforschung
1
Prognose
1
Prognoseverfahren
1
Qualitative Methode
1
Qualitative method
1
Stakeholder
1
Strategisches Management
1
Werbewirkung
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Jain, Varsha
Verdenhofa, Olga
Roy, Subhadip
2
Afanas'jev, Mykola V.
1
Anggadwita, Grisna
1
Arai, Akiko
1
Behl, Abhishek
1
Caputo, Francesco
1
Catuogno, Simona
1
Chen, Tom
1
Chumak, Ganna
1
Damle, Neha
1
Dash, Satyabhusan
1
Datta, Saroj Kumar
1
Fiano, Fabio
1
Ganesh B. E.
1
Garg, Akanksha
1
Ghosh, Deviprasad
1
Gupta, Mansi
1
Hollebeek, Linda D.
1
Jagani, Kyati
1
Jayawardena, Nirma Sadamali
1
Jebarajakirthy, Charles
1
Joshi, Rakesh Mohan
1
Kitchen, Philip J.
1
Ko, Yong Jae
1
Kotelnykova, Iuliia
1
Lathabhavan, Remya
1
Moreira, António Carrizo
1
Nigam, Achint
1
Padhy, Prabir Chandra
1
Panchuk, Anastasiia
1
Pathak-Shelat, Manisha
1
Paul, Soumi
1
Pereira, Vijay
1
Peretti, Paola
1
Rahdari, Amir Hossein
1
Ramadani, Veland
1
Ranchhod, Ashok
1
Raposo, Mário
1
Rexhepi, Gadaf
1
more ...
less ...
Published in...
All
Health marketing quarterly
1
International journal of management concepts and philosophy : IJMCP
1
Problems and perspectives in management : PPM ; international research journal
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
2
The conceptual bases of introduction of foresight marketing into business management
Verdenhofa, Olga
;
Afanas'jev, Mykola V.
;
Panchuk, Anastasiia
- In:
Problems and perspectives in management : PPM ; …
16
(
2018
)
3
,
pp. 163-173
Persistent link: https://www.econbiz.de/10011987388
Saved in:
3
Communicating nutraceuticals : a multi-stakeholder perspective from a developing nation
Jain, Varsha
;
Roy, Subhadip
;
Damle, Neha
;
Jagani, Kyati
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 239-254
Persistent link: https://www.econbiz.de/10011584750
Saved in:
4
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->