Jang, Wonseok (Eric); Jae Ko, Yong; Chan-Olmsted, Sylvia M - In: International Journal of Sports Marketing and Sponsorship 16 (2015) 3, pp. 52-72
No psychometrically sound measurement scale exists to effectively measure sports team reputation. The current study … proposed and developed the Spectator-based Sports Team Reputation (SSTR) by considering the most important stakeholder groups …