//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Jansen, Bernard J."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Sponsored search"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
2
Internet marketing
2
Online-Marketing
2
Search engine
2
Suchmaschine
2
Werbewirkung
2
ANOVA
1
Advertising campaigns
1
Advertising planning
1
Auction theory
1
Auktionstheorie
1
Brand management
1
Branding focus
1
Games-Howell test
1
Gender
1
Gender orientation
1
Geschlecht
1
Markenführung
1
Netherlands
1
Niederlande
1
Sponsored search
1
Werbeplanung
1
budget planning decision analysis
1
online advertising
1
operations research in marketing
1
optimal control
1
sponsored search
1
sponsored search auctions
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Jansen, Bernard J.
Decarolis, Francesco
5
Shakhgildyan, Ksenia
5
Goldmanis, Maris
4
Kim, Dongwoo
4
Pal, Pallavi
4
Penta, Antonio
4
Agarwal, Ashish
3
Animesh, Animesh
3
Bergemann, Dirk
3
Bonatti, Alessandro
3
Feng, Youyi
3
Gupta, Agam
3
Hosanagar, Kartik
3
Jerath, Kinshuk
3
Viswanathan, Siva
3
Xiao, Baichun
3
Yang, Wei
3
Yao, Song
3
Zeng, Daniel
3
Abedin, Babak
2
Aurum, Aybüke
2
Basu, Preetam
2
Gomes, Renato
2
Hui, Xiang
2
Liu, Meng
2
Lu, Xianghua
2
Ma, Liye
2
Mateen, Arqum
2
Mela, Carl F.
2
Milgrom, Paul
2
Rakshit, Krishanu
2
Ramachandran, Vandana
2
Smith, Michael D.
2
Sweeney, Kane
2
Tunuguntla, Vaishnavi
2
Yang, Yanwu
2
Zhang, Jie
2
Abhisek, Vibhanshu
1
Abhishek, Thati Vikram
1
more ...
less ...
Published in...
All
Electronic commerce research and applications
1
International journal of electronic commerce : IJEC
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Budget planning for coupled campaigns in
sponsored
search
auctions
Yang, Yanwu
;
Qin, Rui
;
Jansen, Bernard J.
;
Zhang, Jie
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 39-65
Persistent link: https://www.econbiz.de/10010360063
Saved in:
2
Performance analysis of keyword advertising campaign using gender-brand effect of search queries
Mukherjee, Partha
;
Jansen, Bernard J.
- In:
Electronic commerce research and applications
13
(
2014
)
2
,
pp. 139-149
Persistent link: https://www.econbiz.de/10011348327
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->