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~person:"Janssen, Denise"
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Advertisement model body size
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Janssen, Denise
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Moderately thin advertising models are optimal, most of the time: Moderating the quadratic effect of model body size on ad attitude by
fashion
leadership
Janssen, Denise
;
Paas, Leonard
- In:
Marketing Letters
25
(
2014
)
2
,
pp. 167-177
effect of consumers’
fashion
leadership
on this quadratic relationship, proposing that this moderation may shift the optimum …
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