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~person:"Janssens, Wim"
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Impression formation
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Janssens, Wim
Ellemers, Naomi
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From Armani to Zara:
Impression
formation
based on fashion store patronage
Willems, Kim
;
Janssens, Wim
;
Swinnen, Gilbert
; …
- In:
Journal of Business Research
65
(
2012
)
10
,
pp. 1487-1494
studies following the continuum model of
impression
formation
examine this question. The findings of a consumer survey (study …
Persistent link: https://www.econbiz.de/10011049960
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