Ajina, Ahmed Suhail; Japutra, Arnold; Nguyen, Bang; … - In: Asia Pacific Journal of Marketing and Logistics 31 (2019) 3, pp. 691-713
Purpose: The purpose of this paper is to examine how the perception of CSR influences different aspects of consumer behaviour, specifically focussing on the antecedents of perceived value, customer support and loyalty. Design/methodology/approach: A total of 418 completed responses were...