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~person:"Javalgi, Rajshekhar G."
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Javalgi, Rajshekhar G.
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Product ethnicity and perceived consumer authenticity : the moderating role of product type
Park, Jieun
;
Javalgi, Rajshekhar G.
;
Wachter, Michael L.
- In:
The journal of consumer marketing
33
(
2016
)
6
,
pp. 458-468
Persistent link: https://www.econbiz.de/10011629359
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