Miao, Miao; Jalees, Tariq; Zaman, Syed Imran; Khan, Sherbaz - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 10, pp. 2184-2206
Purpose: This research study investigates the factors that influence e-customer satisfaction, e-trust, perceived value and consumers repurchase intention in the context of the B2C e-commerce segment. It investigates the mediation effect of e-customer satisfaction, e-trust and perceived value on...