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~person:"Javed, Uzma"
~person:"Johnston, Brian"
~person:"Yani-de-Soriano, Mirella"
~subject:"Venezuela"
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The impact of the interaction of utilitarian and informational reinforcement and behavior setting scope on consumer response
Yani-de-Soriano, Mirella
;
Foxall, Gordon R.
;
Newman, …
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 148-159
Persistent link: https://www.econbiz.de/10009716193
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