//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Javorcik, Beata K. Smarzynska"
~person:"Kenning, Peter"
~subject:"Competition"
~subject:"Konsumentenverhalten"
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Eigenmarke des Handels"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Competition
Konsumentenverhalten
Theorie
Handelsmarke
10
Store brand
10
Deutschland
4
Germany
4
Brand management
3
Markenführung
3
Außenwirtschaftstheorie
2
Handelsmarketing
2
International
2
International economics
2
Product differentiation
2
Produktdifferenzierung
2
Retail marketing
2
1975-1995
1
Business cycle
1
Computer-assisted marketing
1
Consumer behaviour
1
Consumer products distribution
1
Distribution channel
1
Einzelhandel
1
Emotion
1
Food retailing
1
IT-gestütztes Marketing
1
KMU
1
Konjunktur
1
Konsumgüterhandel
1
Lebensmitteleinzelhandel
1
Markenpolitik
1
Market share
1
Marktanteil
1
Neuroeconomics
1
Neuroökonomie
1
Psychology of advertising
1
Retail trade
1
SME
1
Theory
1
Transaction costs
1
more ...
less ...
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
German
2
Author
All
Javorcik, Beata K. Smarzynska
Kenning, Peter
Gázquez-Abad, Juan Carlos
14
Diallo, Mbaye Fall
11
Martínez-López, Francisco J.
11
Sethuraman, Raj
11
Olbrich, Rainer
10
Sattler, Henrik
9
Ailawadi, Kusum L.
8
Martos-Partal, Mercedes
8
Yagüe Guillén, María Jésus
8
Rubio Benito, Natalia
7
Ahlert, Dieter
6
Gómez-Suárez, Mónica
6
Lévy Mangin, Jean-Pierre
6
Zettelmeyer, Florian
6
Calvo-Porral, Cristina
5
Dekimpe, Marnik G.
5
Geyskens, Inge
5
González-Benito, Óscar
5
Herstein, Ram
5
Kaswengi, Joseph
5
Abril Barrie, Carmen
4
Bauer, Hans H.
4
Beneke, Justin
4
Dawes, John
4
Esteban-Millat, Irene
4
Fornari, Daniele
4
Fornari, Edoardo
4
Gendel-Guterman, Hanna
4
Grandi, Sebastiano
4
Horvat, Sandra
4
Joshi, Monarch A.
4
Levy, Shalom
4
Lymperopoulos, Constantine
4
Martinelli, Elisa
4
Nies, Salome
4
Pandya, Amit R.
4
Strebinger, Andreas
4
Bentele, Günter
3
Bontems, Philipe
3
Bouamra-Mechemache, Zohra
3
more ...
less ...
Published in...
All
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Das Wachstum der Handelsmarken : Ursachen und Zukunftsperspektiven
Ahlert, Dieter
;
Kenning, Peter
;
Schneider, Dirk
- In:
Handelsmarken : Zukunftsperspektiven der …
,
(pp. 243-260)
.
2001
Persistent link: https://www.econbiz.de/10001580462
Saved in:
2
Markenmanagement im Handel : von der Handelsmarkenführung zum integrierten Markenmanagement in Distributionsnetzen ; Strategien, Konzepte, Praxisbeispiele
Ahlert, Dieter
;
Kenning, Peter
;
Schneider, Dirk
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001513340
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->