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~person:"Javorcik, Beata K. Smarzynska"
~person:"Kenning, Peter"
~subject:"Competition"
~subject:"Marktanteil"
~subject:"Theorie"
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Javorcik, Beata K. Smarzynska
Kenning, Peter
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Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
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ECONIS (ZBW)
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Das Wachstum der Handelsmarken : Ursachen und Zukunftsperspektiven
Ahlert, Dieter
;
Kenning, Peter
;
Schneider, Dirk
- In:
Handelsmarken : Zukunftsperspektiven der …
,
(pp. 243-260)
.
2001
Persistent link: https://www.econbiz.de/10001580462
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2
Markenmanagement im Handel : von der Handelsmarkenführung zum integrierten Markenmanagement in Distributionsnetzen ; Strategien, Konzepte, Praxisbeispiele
Ahlert, Dieter
;
Kenning, Peter
;
Schneider, Dirk
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001513340
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