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~person:"Jenner, Thomas"
~subject:"Estimation"
~subject:"Lieferantenmanagement"
~subject:"Schätzung"
~subject:"Theorie"
~subject:"Vertriebsweg"
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Jenner, Thomas
Ahlert, Dieter
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Journal of business economics : JBE
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ECONIS (ZBW)
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Escalating commitment bei der Markteinführung von Innovationen im Konsumgüterbereich
Jenner, Thomas
- In:
Journal of business economics : JBE
71
(
2001
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10001549037
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Internationale Marktbearbeitung : erfolgreiche Strategien für Konsumgüterhersteller
Jenner, Thomas
-
1994
Persistent link: https://www.econbiz.de/10013354017
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