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~person:"Jensen, Ove"
~person:"Smolny, Werner"
~subject:"Kundenbindung"
~type_genre:"Graue Literatur"
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Kundenbindung
Industrial goods
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Industriegüter
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Jensen, Ove
Smolny, Werner
Homburg, Christian
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Kundenbindung im Industriegütergeschäft
Homburg, Christian
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Jensen, Ove
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2004
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